In 2022, the apparel and footwear industries rely heavily on digital fabrics as a cornerstone of digital product creation-the various processes through which brands have replaced physical product samples, simulated new designs, sold to consumers through virtual photography, and continued to collaborate with suppliers during the pandemic.įaced with the challenge of now scaling digital product creation (DPC) strategies enterprise-wide, fashion brands and retailers seek to borrow best practices and toolsets from other industries-tools like Adobe’s leading Substance 3D suite of material authoring and texturing applications-and adapt them to fit the needs of fashion. Leveraging Adobe Substance 3D applications, the workflow to create the collection uses scan and procedural creation and allows design and development teams to innovate with confidence, bridging the long-standing gap between digital and physical. Available through the Adobe Substance 3D Assets library and CottonWorks™, the collection blends the flexibility and rapid visualization potential of digital materials with the benefits of traditional material sourcing. As a result, the two organizations developed a new collection of virtual materials, that precisely represent manufacturable physical fabrics. A New Material Collaboration Between Cotton Incorporated & Adobe Substance 3DĬotton Incorporated and Adobe collaborated to demonstrate and showcase a new material workflow using Adobe Substance 3D applications, designed to unify digital and physical materials.

Adobe substance library